The modern concert is a multisensory experience. But while elaborate props and trippy visuals are expected at rock, hip-hop or pop concerts, do they have a place in classical performance? This is the question that conductor Atsushi Yamada found himself asking after a Paul McCartney concert; the question he’s trying to positively answer with his orchestra, the Philharmonia of New York.
The Philharmonia (which enjoys the perfectly wieldy acronym “PONY”) is a relative newcomer to the symphony stage — its first performance under that name was in 2015. But it’s already assuming a large mission: to use technology to fundamentally alter the way we experience the classical concert. It describes itself as a “project-based orchestra,” using music as a vehicle to showcase other art forms. One such project, Symphonic Storyboards, brings original film into the concert hall. It’s ambitious, but falls perfectly in line with Yamada’s views on live music.
The maestro’s resume doesn’t read like those of most other conductors. His professional experiences weren’t shaped in the halls of a conservatory, but in the offices of Sony and IBM. Musically, he’s largely self-taught — Yamada would explore his artistic pursuits during time not spent at the desk. In 1998, he moved to New York to pull off the ultimate career switch: he accepted a position with New York City Opera, honing his conducting skills under the leadership of Paul Kellogg and George Manahan. As a self-taught musician, Yamada understands the musical experience from the perspective of the audience just as naturally as he does from that of the musicians. “So many ideas are born in the audience,” says Yamada. For him, “music is music,” and the elements of what makes a concert exciting should not be limited to just one particular venue or performance. In other words, classical music should embrace these popular elements, not shun them.
Symphonic Storyboards — which concluded its 2017 season last month — is an exploration of music's narrative abilities. It begins, in essence, with a film competition. Filmmakers submit their own projects, created with a PONY-specified piece of music in mind. In a way, you can imagine the short films as music videos — the musical context is binding. The winning films are featured in concert, with PONY playing a live accompaniment.
There isn’t one particular style of film that works above all others, a fact handily proved by this year's winners: Bec Sloane and Taylor Stanton’s The Flying Dutchman and Adam Grannick’s Runaway Overture. Sloane and Stanton’s stop-motion film, written for the overture to the Wagner opera of the same name, concerns a young tuba player, her challenges with the overture and even an interaction with the Flying Dutchman and Wagner himself. The film was practically made for Storyboards — the production duo’s idea for a Flying Dutchman-inspired film was well-established before PONY even announced the 2017 competition. “While working on a documentary, we had an idea about a tuba player encountering Richard Wagner. It was going to be a kind of satirical, fun piece about classical musicians,” Stanton revealed. “We saw this competition hosted by PONY, and it just seemed too perfect not to apply to, because the grant was specifically for pieces involving the music of Wagner.” Sloane went on to explain the appeal of Wagner, and why the demanding composer’s music was perfect for film. “He wasn’t just a great composer, but he really emphasized experiencing his music and his work in the proper form. He was about building the right theater for it, the right acoustics for it, making sure each performance did his work justice.”
The second winner, Runaway Overture, features subjects fighting against more abstract obstacles: distance, choice and time. The film, which captures the sweeping themes of pilgrimage present in Wagner’s Tannhäuser, stars Erin E. McGuff as a young woman who is making her way to New York City to begin her life as an artist; and Tony D. Head as an aging man leaving New York City — and his own artistic career. Like the creators of The Flying Dutchman, the idea to pair film and classical music had appealed to Grannick long before the PONY days. In 2011 Grannick launched his own production company, Filmelodic, to concentrate on the storytelling power of classical music. With this series, Grannick hopes “to open the world of classical music to newer, younger and a more diverse audience by telling personal, everyday stories, that viewers can connect with their own lives.” Runaway, which Grannick created in 2014, actually found a home in the following year’s Bayreuth Festival. The film seems to have realized its intended effect — Grannick said that after the PONY screening, some audience members told him that they had never been to a classical concert before, but the combination of music and film brought them to tears.
PONY’s recent edition of Symphonic Storyboards also featured visual contributions from projection designer Daniel Brodie, whose previous projects include concerts for artists such as Kanye West and Mariah Carey, and theater productions including and Aladdin and Motown the Musical. He was tasked with creating the accompanying visuals for the orchestra’s performance of Scheherazade, Nikolai Rimsky-Korsakov’s musical interpretation of One Thousand and One Nights. Brodie’s accompanying film wasn’t a film in the conventional sense; instead of following certain characters or unfolding a plot, the creator was focused on using visual cues to evoke the mood of the piece. Brodie’s visualizations are an abstraction of the musical narrative, mirroring the interrupted course of Scheherazade's stories. In the folk tales, she prematurely ends her stories by leaping into another one; in Brodie’s visuals, he employs a “glitch-out” effect that suddenly disrupts each scene before transporting you into a new one. Brodie’s approach “is to not tell so much of the story that I’m stepping on the audience’s experience of the symphony.” Instead, he chooses for each scene to linger, letting the audience fill in the blanks and meditate on its connection to the music.
PONY’s Symphonic Storyboards concerts also extend into vocal music, an unsurprising choice given Yamada’s history with the NYCO. The Orchestra’s most recent performance concluded with a selection of Verdi arias from operas including La Traviata, Aida and Nabucco. The presentation is stripped down; Yamada believes that modern audiences aren’t looking to be wowed by fabulous set pieces. Instead, it takes on a “concert recital-plus” kind of feel: the soloists take to the stage with an orchestral accompaniment, while supertitles and graphics (also designed by Brodie) are projected onto the screen above. As part of their educational outreach, PONY has partnered with Project Hand in Hand, giving young Japanese choral students the chance to sing during these opera segments. The conductor strongly emphasizes the performance of well-known pieces, so even if the audience isn’t exactly familiar with what’s being sung, they can still feel comfortable in the familiarity of it all — be it from the inebriated joviality of “Brindisi,” the elevation of “Va, Pensiero” or the majesty of Aida’s “Gloria” and Triumphal March.
Yamada’s vision for PONY is straightforward: what the MoMA has done for the visual arts, he hopes his orchestra can do for music. “Sets aren’t boxes being shipped,” the orchestra’s mission reads, “they’re files being emailed.” PONY throws a lot at you, but that’s the point. You want to enjoy the projections? That’s cool. Or maybe you’re going just to see the film — that’s fine, too. An experienced concertgoer who wants to study the musicianship of the ensemble? They’re more than welcome. Yamada doesn’t want to maintain specific rules of engagement. “Let the audience be free,” Yamada says. Let your mind wander, and make the most of those choices.